Nov 18 - 19, 2014 Huntington Beach, CA
Come Learn About:
  • Live production-crewing and setup to shooting to streaming
  • Producing professional video for online and mobile audiences
  • Budgeting projects and preproduction pitching
  • Building greenscreen and webcast studios
  • Working with in-house on-camera talent
  • Producing online video that shows and sells
      Speakers    Program [PDF]

Monday, November 17, 2014: PRECONFERENCE WORKSHOP

9:30 am - 4:30 pm

Freelance Web Video Bootcamp: How to Make Money Making Online Video

This all-day workshop is a crash course in the ins and outs and hundred little details of creating video works for hire. Known for his clear, candid and humorous filmmaking advice, filmmaker, author, and lynda.com instructor Anthony Q. Artis will serve up detailed practical tips and advice on production strategies for online video, as well as how to manage clients, and other essential lessons and advice learned from experience in the freelance video trenches. Learn the logistical, business, and storytelling aspects of shooting video-for-hire and real-world tips for how to create better-quality work and make (and keep) your online video clients happy and coming back for more.

Presenter: Anthony Q. Artis, Author, The Shut Up and Shoot Freelance Video Guide

Tuesday, November 18, 2014: STRATEGIC TRACK

9:00 am - 10:00 am

KEYNOTE: Breaking Into the Online Video Production Business

Anthony Q. Artis is a 20-year veteran of the film and TV industry. He is presently a freelance director/ videographer and an adjunct instructor at New York University’s Tisch School of the Arts, where he has taught video production techniques for the last decade. His web site is DownAndDirtyDV.com.

Presenter: Anthony Q. Artis, Author, The Shut Up and Shoot Freelance Video Guide

10:30 am - 11:15 am

S101: Marketing Strategies for Online Video Producers & Brands

This session will focus on topics that are relevant to today’s online video producers—both in-house and independent studios working with a roster of clients—educating them on marketing, distribution, branding, social media platforms, and technology for online video. Attendees will leave this session with a better understanding of online video principles and marketing for their brands and companies.

Presenter: Stjepan Alaupovic, Creative Director, Clear Online Video

11:30 am - 12:15 pm

S102: How to Build an Amazing In-House Video Team

This practical session will concentrate on how to produce professional online video effectively. It will include case studies and a demonstration of the entire video creation process, live; details on the expected cost for creating in-house competency; how to staff and set up a studio; and insight on the cloud-based technology you need to support capture, management, and distribution of video content. It will also explore the things you shouldn’t expect to do in-house, as well as an overview of the kinds of video content to create, what content to convert, and how much video content you should be creating.

Presenter: Catharine Fennell, President and CEO, videoBIO

1:45 pm - 2:30 pm

S103: Case Study: How to Produce a Successful All-Day Webcast

This session takes a deep dive into the planning, workflow, and execution of a live conference that kept thousands of worldwide viewers engaged for over 6 hours. This case study will go behind the scenes of a recent Morningstar Individual Investor Conference that streamed for 6.5 hours on a Saturday. Average viewing length was around 4 hours.

Presenter: David Chung, Video Manager, Morningstar

2:45 pm - 3:30 pm

S104: Transforming Video Toys Into Marketing Tools

Drone-powered video is a big thing right now. We’re in a frenzy over 4K. Easy access to these and other tantalizing new technologies is a dream come true for the video producer. They help us make things look beautiful from unique perspectives. But how do these hot technologies—and the toys that put them in our hands—serve our businesses, and how can they benefit our clients? In this interactive seminar, Glenn Zimmerman of video agency Mad Bear Productions will help guide you through using these exciting new toys in a way that leverages their unique powers to make your stories memorable.

Presenter: Glenn Zimmerman, President, Mad Bear Productions

4:00 pm - 5:00 pm

S105: How to Create a Dynamite Corporate Identity Video

It’s the most-requested video of all time—the corporate introduction video! But just because it’s popular doesn’t make it easy to do. In fact, it’s one of the toughest videos to do well. What goes into a great corporate introduction or corporate identity video? What is the ideal length? What should be featured and what gets cut? Who on your team should be weighing in on the creation of the corporate identity video? In this session we will explore three winning content formulas for the corporate identity video. We will also review three distinct visual production styles that you can use to get your message across.

Presenter: Catharine Fennell, President and CEO, videoBIO

Wednesday, November 19, 2014: TECHNICAL TRACK

8:30 am - 9:00 am

Streaming Media Magazine's Readers' Choice Awards Breakfast

Start your day with Streaming Media magazine as we celebrate the winners of our 8th annual Readers’ Choice Awards. Generously sponsored by Akamai and Teradek.

9:00 am - 10:00 am

T201: Gearing Up for 4K Live Production

Now is the time to start thinking about 4K production workflows—before your clients start to demand them, and while you still have time to upgrade, test, and refine your entire workflow. With all workflows, you are only as strong as your weakest workflow link and in this session, Shawn Lam, Streaming Media Producer Contributing Editor and owner of the Vancouver Video Production company Shawn Lam Video Inc., will explore 4K workflows from acquisition to delivery, and everything in between.

Presenter: Shawn Lam, Owner, Shawn Lam Video, Inc.

10:30 am - 11:15 am

T202: How to Assemble a Cost-Effective Portable Streaming Kit

Looking for practical, hands-on advice on to how to create a cost-effective, portable, multi-camera streaming system that you can use even when on location with limited internet and power options? In this seminar, Streaming Media West’s streaming production partner describes a range of solutions that can bring greater agility and portability to your live streaming kit at a manageable cost, including some very recent and soon-to- come solutions for the itinerant streaming producer.

Presenter: Mark Alamares, CEO, Mobeon

11:30 am - 12:30 pm

T203: Choosing a Video Switcher

The age of the single-camera live production is long gone. Nowadays, whether watching an event live or on-demand, the viewer expects a polished, multi-camera presentation, and the video switcher/mixer forms the hub of the entire production. As an online video producer looking to equip yourself for multicamera live productions, you need to understand the capabilities and differences between a hardware mixer, a software mixer, and a hybrid system in order to pick the right tool for the job at hand. This session helps you break down the options and choose wisely when it’s time to purchase the switcher that will drive your productions.

Presenter: Anthony Burokas, Imagineer, IEBA Communications

1:45 pm - 2:45 pm

T204: Choosing Cameras for Live Video Switching and Webcasting

One of the most important and personal decisions you will make in your video workflows is your choice of video cameras. Spend too little and you’ll sacrifice important features and functionality; spend too much and you’ll restrict the number of camera angles available to you and your budget won’t stretch as far. This session will explore why live video switching and webcasting needs are different and more challenging than those associated with other video markets, and what to look out for and what to avoid in your own camera selections.

Presenter: Shawn Lam, Owner, Shawn Lam Video, Inc.

3:15 pm - 4:15 pm

T205: Audio Mixing for Live Production

It seems simple enough—you push up the fader to make the audio louder, and off you go, right? But how do you mix line- level inputs and microphones? How do you set input gain? When do you choose professional versus consumer line level? Do you use the EQ to maximize intelligibility, or minimize feedback? Do you use Aux sends to feed your streaming feed differently than the house? Do you send Aux audio pre- or post- fader? The techniques we’ll explore in this session apply to the vast majority of audio mixers out today. Every knob on a mixer has a very important purpose, and knowing how you can best leverage all the ins and outs of this seemingly basic tool can take you from audio ingenue to audio ninja.

Presenter: Anthony Burokas, Imagineer, IEBA Communications